Iggyvibal’s Weblog

Development as Social Transformation
Book: “The Fortune at the Bottom of the Pyramid”
Library Reference: ISBN-10: 0131467506 | ISBN-13: 978-0131467507
Amazon Link:
http://www.amazon.com/Fortune-Bottom-Pyramid-Eradicating-Poverty/dp/0131467506
Quote:
“ When the poor are treated as consumers, they can reap the benefits of respect, choice, and
self-esteem and have an opportunity to climb out of the poverty ”
Learning Expectations:
I intend to understand the effects of social transformation on the people at the BOP.
Review
One of the impact of transforming BOP into market is gaining legal identity. This is
denied to them in the past. Without this identity consumers cannot access the services. The
social transformation that is taking place in markets where the public and private sectors have
been involved at the BOP is impressive. I think identity is important because without the identity of
group of people/ persons it’s hard to provide products and services. How can corporations identify
appropriate products for them if they don’t know who are these people and how they behave
Lessons Learned
I learned that identity is very important to everybody, without it’s like your nothing in this
world, it like your lost you don’t know where to place yourself.